My Own Views: Business plan for Pet Care with Marketing objective, Positioning, Tactical plan, Product, Promotion, PEST & Swot Analisis

DEDICATION

ACKNOWLEDGEMENT

First and foremost, we would like to extend our reverential and preferential thanks to ALMIGHTY ALLAH who gave us courage and confidence, power and passion to express our views and reviews regarding this project. We would also like to get honour to say profoundest thanks to beloved HOLY PROPHET (Peace b upon him) who’s countless blessings protect and help us in every troubled situation.

We are heartily thankful to our supervisor Sir Yawar Abbas whose encouragement, guidance and support from the initial to the final level enabled us to develop, in understanding and in completion of this business plan. He inspired us greatly to work in this business plan. His willingness to motivate us contributed tremendously to our business plan.

It is great pleasure for us to acknowledge the assistance and contributions of our Chairman of the Department, Dr. Mohammad Saddique for his valuable suggestions during the development of this business plan.

Apart from the efforts of us, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this business plan.

Last but not least, we express our heartiest gratitude to our Parents, Friends and family for their love and blessings to complete this business plan successfully.

Executive Summary

Our business is basically Health service oriented. We want to facilitate and help the people in the look after of their pets. We will provide medication facility as well as surgery facility through highly qualified doctors. Pakistan has an estimated population of 0.15% pedigree dogs. The segment is presently estimated at around 5% of total Veterinary Market Pakistani’s are opening their doors to pets like never before. The humanization of pets will sharply benefit industries such as grooming, insurance, and even pet restaurant. We can predict and estimate on the basis of SWOT & PEST Analysis. We also are offering surgery of pets through qualified doctors.

We make sure the home facility in severe case through communication networking. Our target market is almost elite class. They are ready to spend more money at their pets. They require proper treatment of their pets. We set a positive image in our customer’s mind about the health and hygienic treatment of their pets by providing quality services. The physical state of animals influence the way they feel. There are extreme cases in which lack of proper care, cleaning and grooming can directly affect the behavior of your pet. A well-groomed animal is much easier to love.

The new venture of pet care center will start with the partnership of eight people. The total amount will be investing Rs 5 million. Three million will be provide by the eight partners and the rest of 2 million will be taken as loan from bank. The total amount each partner will be providing Rs 375000. Financing needed is 50, 00,000 PKR of which personal financing is 30, 00,000 PKR and 20, 00,000 PKR is debt financing. The payback period of debt financing will be 4 years by making equal payments yearly.

As we have debt financing so we have to pay monthly interest payments, if our sales in the start of the business will not sufficient for the purpose to pay off all the expenses so we have to keep enough amount as a reserve in business to pay off monthly expenses as well as interest payments. We will perform social welfare activities by offering donations to shoukat khanam hospital. We tend to get any latest technology regarding surgical instruments and equipments, so we have no risk in relation to the new technology. We will respect the confidence of every stakeholder and business interested people for the purpose to increase the goodwill of our venture.

Table of Contents

Introductory Page…………………………………………………………8

Mission Statement…………………………………………………………8

Name and Designation of Principals…………………………………….. 9

Nature of Business………………………………………………………...10

Industry Analysis…………………………………………………. 11

Situational Analysis…………………………………………………………...12

SWOT Analysis………………………………………………………………………….12

PEST Analysis………………………………………………………………..13

Description of venture……………………………………………………...15

Background of Entrepreneurs………………………………………………16

Organizational Plan………………………………………………. 28

Name and address of Board of Director………………………………………… 30

Organizational Chart…………………………………………………………. 31

Job Description……………………………………………………………….32

Marketing Strategies……………………………………………… 17

Marketing Plan………………………………………………………………..18

Marketing Segmentation……………………………………………………….18

Targeting……………………………………………………………………..20

Positioning…………………………………………………………………...20

7Ps………………………………………………………………..21

Financial Plan…………………………………………………….. 35

Investment…………………………………………………………………... 38

Income Statement…………………………………………………………….. 39

Balance Sheet………………………………………………………………... 40

Projected Cash Flow………………………………………………………….. 42

Operational Plan…………………………………………………..43

Contingency Plan………………………………………………………………………..46

Action Plan…………………………………………………………………..47

Harvesting Strategy…………………………………………………………...48

Appendix………………………………………………………….49

Questionnaire………………………………………………………………..49

Graphical representation……………………………………………………..51

Introductory Page

Name and address of Business:

“SIMZA PET CARE”

Mission Statement:

We have to change the people’s thinking toward pets. We provide a comprehensive situation regarding your pets display centre including their health care food under one ceiling. Our aim is to create healthy environment for your pets and society. We also ensure a healthy return on investment for our stakeholders. We are the initiator of pet care centre in Faisalabad.

Name and Address of Principals:

Nature of Business:

Statement of Financing Needed:

The finance detail which is required to initiate this new venture is mentioned below:

Personal Financing (Equity) Rs. 30, 00,000

Bank Loan (Debt) Rs. 20, 00,000

The loan which we will take from bank at an agreed rate will be reimbursed during 4 years along with interest payment.

Statement of Confidentially Report:

It is requested to all our stakeholders and business interested people to keep safe everything relevant to business plan and avoid to telling others.

Industry Analysis:

Our industry is basically a health service industry regarding pets. Since we know that there is no specific facility which provides pet care facility therefore there is no competition regarding this business. Vetenery and health industry is not affecting our business because our business is different, in a sense of caring pets.

Pet care Segment, though small, but of late is growing at an impressive rate of over 25%

Pakistan has an estimated population of 0.15% pedigree dogs. The segment is presently estimated at around 5% of total Veterinary Market.

Pakistani’s are opening their doors to pets like never before. The humanization of pets will sharply benefit industries such as grooming, insurance, and even pet restaurant.

Situational Analysis:

Future Outlook:

We can predict and estimate on the basis of SWOT & PEST Analysis.

SWOT Analysis:

Strengths:

Ø No Direct Competitor

Ø No Intermediary Available

Ø Home Facility in severe case & Sale of pet

Ø Strong Lieson with our loyal customers

Weakness:

Ø Small Target Market

Ø No Heavy Investment

Ø Lack of Industry Information

Opportunities:

Ø Business Expansion

Ø Change in Pet Care Trends

Ø No Strong Competitors Environment

Ø Large Gap of Satisfaction

Ø Increasing pet ownership by smaller household size in developing market

Ø Increase influence of health awareness on pet related purchases

Ø Consumer lifestyle creating demand for convenient products

Ø Increased segmentation

Ø Growing consumer concern regarding the manufacturing of pet food

Threats:

Ø New Entrant

Ø No awareness for pet care in our community

Growth of Business:

v Demand for Dog and Cat food

v Dietary food products and health care products

v Dry and easy to store food which has longer shelf life

v Products targeting different age, breed, size and life span

v Products with natural ingredients

PEST Analysis:

Political:

Political factors consist of laws, Govt. agencies and pressure groups which influence limit the company in competitive market. Company adopts all these policies which are according to law and trying to serve our customer in a better way.

Political factors that effect SIMZA pet care center:

· Tax policies

· Environmental regulations

· Trade restrictions and tariffs

· Political stability

· Licensing issues

· Registry with federal, state and local governments and get Employer Identification Number from the IRS.Registry with state and complete the forms necessary to collect sales tax on the services provided. Registry with local government (municipality) to ensure that we are approved for having a large number of animals at one location.

Economical:

As economic condition of people improves then they become more conscious about care of their pets. We can say that economy as such has no significant influence on our business but the study of economy can help us in forecasting.

Social:

The changing lifestyle of the people may also effect the growth of our business. Increasing income level of the people may also results in better economic and social effects. Hence these kind of social values maintain a social mobility. Social segment has major influence on our business due to emerging pet care trends. Pet lovers take care of their pets at any cost so there is great opportunity which has been fulfilled by us.

Technological:

To cope up with advancements in technology regarding treatment of pets. We have to create effective R&D activities in our venture.

Future Outlook:

On the basis of SWOT & Pest Analysis our future outlook is too much brightened. Our business is succeeded because there is large gap in the market. Our business will expand in major cities of Pakistan.

Analysis of Competitors:

The rivalry level is very low because there is no competitor in our target market which is great opportunities for us.

Description of Venture:

Product:

We provide medicine facility regarding pets.

Service:

We also offer surgery of pets through qualified doctors.

We make sure the home facility in severe case through communication networking.

Size of Business:

Size of business is small. We are serving small target market segment. Five employees are required to initiate this venture.

Office Equipment:

Ø Surgery kit

Ø Special Instruments for surgery

Ø Furniture

Ø Racks for medicine, chairs, Tables, and Shelves.

Ø Utilities

Our suppliers:

Medication suppliers address:

PEARL Pharmaceuticals 204, street No. 1 industrial area Islamabad.

Surgical instruments:

Ghazali brothers Karachi Pakistan.

AKHAI Calenika Karachi Pakistan.

Background of Entrepreneurs:

1. Asad Abbas (Finance Specialization)

2. M Irfan Khan (Marketing Specialization)

3. M Mushahid Mehmood (Marketing Specialization)

4. Zia Ur Rehman (Marketing Specialization)

5. Yasir Nasim (Marketing Specialization)

6. M. Irfan Abid (Marketing Specialization)

7. Ali Rafiq Gujar (Marketing Specialization)

8. Mohsin Ali Sabir (HR Specialization)

Contents of Organizational Plan

Form of ownership
Terms of agreement
Name and addresses of board of directors
Organizational Chart
Job Descriptions
Management Team
Check sighing Authority

For of ownership:-

The new venture of pet care center will start with the partnership of eight people. The total amount will be investing RS 5 million. Three million will be provide by the eight partners and the rest of 2 million will be taken as loan from bank. The total amount each partner will be providing 375000.

Terms of Agreement:-

As all the partners are contributing the same amount, the profit will be divided equally after all the expansive give. If any partner wants to leave and sell his partnership deed the first authority of the buyers are the other seven partners. If no one is willing to buy the partnership from other seven partners then he can sell it to any one. In case of death, the profit will be send to his family every after month.

Name and addresses of the board of directors:-

Yasir Nasim Rajba road GTS Faisalabad

M Mushahid Mehmood H# 571 d.type colony Faisalabad

M Irfan Khan H# 8, street # 4 combow colony Sargodha

Irfan Abid H#247-5F near buby purie, Fortabbas

Zia-ur-Rehman P-165 Street #6 Abduallah colony Summadry Road Faisalabad

Assad Abbas Chak # 237 G north tehsil Jaranwala

Mohsin Sabir H#77 Street # 1 sarfraz colony Faisalabad

Organizational Chart

Job Description:-

C.E.O:

MR. Yasir Naseem will have the higher authority.

Education:-

M.B.A from University of Agriculture, Faisalabad

Salary:-

As every partner gets

Duties:-

1. To deal with all kinds of issue

2. strong connection between the employees of a company and its board of directors

3. Use their management team as advisers and to assist in planning the company's future. It's up to the CEO is make final decisions on the company and how to keep it profitable

4. Create an efficient, positive environment for all employees

5. Set a budget for the company and investment planning

G.M:-

MR. Irfan khan will have the authority of G.M

Education:-

M.B.A from University of Agriculture, Faisalabad

Salary:-

As every partner gets

Duties:

1. Develop an annual operating budget

2. Develop the strategic vision for the Company’s

3. Establish the technology platform and tools required for Employees

Marketing Manager:

Mr. Mushahid Mehmood will be the manager of Marketing

Education:

M.B.A (Marketing) From University of Agriculture, Faisalabad

Salary:

As every partner gets

Duties:

1. Responsible for planning and executing marketing initiatives

2. Build awareness and drive business growth

3. Working with other sales, marketing and business development

4. Share knowledge of competitors and their offerings and use it to develop targeted marketing plans and communications.

C.F.O:

Mr. Asad Abbas will be working as CFO

Education:

M.B.A (finance) From University of Agriculture, Faisalabad

Salary:

As every partner gets

Duties:-

1. Prepares financial reports and presents findings and recommendations to senior management as requested.

2. Protects the company's interest in relation to expenditure of restricted funds,

3. Prepares and/or reviews the annual tax reports and government

4. Maintains appropriate licensure for pet care center as needed

H.R.M:-

Mr. Mohsin Sabir will lead the H.R department of Pet care

Education:

M.B.A (H.R.M) From University of Agriculture, Faisalabad

Salary:

As every partner gets

Duties:-

1. Work with all employees issues such as progressive discipline, leaves of absence

2. Recruiting

3. Training

4. Compensation

5. Benefits

Marketing Plan

Marketing Goals:

Ø Our first and foremost objective is to manage and integrate all the marketing activities in our venture.

Ø To get market share and enhance organizational revenue.

Ø We want to enhance our business so that it prevail all over the country not only Faisalabad.

Ø To make our business’ image and reputation glow in the mind of our target market as we are new and only in the market.

Ø To create awareness among those who are unaware of our quality of various kinds of services and products.

Ø We want to get success in our business.

Market Segmentation:

Market segmentation divides a market for goods or services into distinct subdivisions. It takes a vague undistinguished group of consumers and uncovers those who have similar needs, those who make purchases or use products or services in the same. A market segment is a subgroup of people sharing similar consumer characteristics. And because each segment shares the same attitudes and behaviors, they generally respond the same to a given marketing strategy.

• Urban middle and upper middle class society

Our target market is almost elite class. They are ready to spend more money at their pets. They require proper treatment of their pets.

Demographics:

The characteristics of human populations for purposes of social studies

Age: 20 – 50

Gender: male

Family size: 5 to more

Family life cycle: single and married

Income level: Rs. 30000 and above

Occupation: any kind of occupation

Education: educated and uneducated

Social class: upper and upper middle class

Geographic:

Geographic segmentation is about dividing the market into various geographical units in relation of our customer.

Region: posh areas of Faisalabad, chiniot, jaranwala, samundari and rural areas of Faisalabad.

City: Faisalabad

Density: mostly customer located in Faisalabad

Psychographics:

Psychographics segmentation is about dividing people into various groups according to their opinions, beliefs, values and interests etc

Life style: status conscious people and pet lovers

Personality traits: those people who found of pets

Behavioristic:

Behavioral Segmentation groups target or existing customers by their behavior.

Occasion: random basis

Benefits: quality and better treatment

Loyalty: loyal after receiving our services

Targeting:

Elite class and pet lovers from belongs any social class and those people who are conscious about the health of their pets by delivering quality services and better treatment.

Pet Owners

Working individuals

Families (single/ double income)

Positioning:

We set a positive image in our customer’s mind about the health and hygienic treatment of their pets by providing quality services.

A one-stop pet care solution offering quality service round the clock

Convenience – Quality – Safety

Market Research:

We are conducting marketing research by using following tools.

Questionnaire

Secondary data (internet, published resources)

7 P’s of Pet Care Centre:

The service marketing mix comprises off the 7’p’s. These include:

• Product
• Price
• Place
• Promotion
• People
• Process
• Physical evidence.

Product:

As our business is health services oriented and we have no physical product so our idea is our product.

Features:

Ø Medication

Ø Surgery

Ø Sale and purchase of pets

Quality:

Ø Sterilized instruments

Ø Qualified doctors

Ø Effective and resulting treatment

Ø Clean and healthy environment

Brand:

SIMZA

Slogan:

You deserve happy pet

Services:

Ø Treatment/Surgery

Ø We educate the customers about the animals

Ø Medication

Ø Supply of pedigree pets

Ø Sale of Pedigree Pets

Ø Computerize Technologies (For up-to-date for next treatment)

Ø Home Services

Ø Pet Training

Ø Food Facility

Price:

Ø Surgery Price Rs. 1000 and more

Ø Medication Price

Ø Checkup Fee Rs. 250

Ø Home Service Price Rs. 500

Ø Sale price of Pets

Ø Intermediary’s commission 10%

Place:

Ø D-ground Faisalabad.

Ø Clean premises

Ø Individual beds

Ø Kennels, cages etc

Ø Pools, sand boxes and play areas

Ø Separate feeding areas

Ø ACs on request

Promotion:

The main purpose of promotional activity is to increase revenue of the business.

· Discount on Medication facility will be offered.

· Pick & Drops of Pets facility.

· Advertisement Campaign

· Free treatment will be provided only initial day of business

People:

Qualified doctors, well trained staff, animal lovers and enthusiasts

– Veterinary Doctor – 1

– Groomer and Pet Specialists – 2

– Storekeeper - 1

– Receptionist - 1

– Cleaners – 1

– Drivers –

– Security Guard – 1

–

Physical Evidence:

Ø Location of Building

Ø Reception Desk

Ø Medication Store Room

Ø Doctors’ Office

Ø Operation Theatre

Ø Pet display centre

All the rooms are well furnished and managed especially operation theatre which is neat and clean.

DFD PROCESS

Customer

Map

Conclusion

The physical state of animals influence the way they feel.

There are extreme cases in which lack of proper care, cleaning and grooming can directly affect the behavior of your pet.

A well-groomed animal is much easier to love.

FINANCIAL PLAN

Contents of Financial Plan

Ø Assumptions

Ø Income statement

Ø Balance sheet

Ø Cash Flow Statement

Assumptions:

v Financing needed is 50, 00,000 PKR of which personal financing is 30, 00,000 PKR and 20, 00,000 PKR is debt financing.

v No of employees is 8 and total compensation paid to them will be 68,000 PKR.

v Furniture will be amounted to 200,000 PKR and other equipments will be amounted to 200,000 PKR.

v Sales are expected t be 1500,000 PKR per month and expected to grow with the increment of 2 % per month for the first 12 months due to heavy promotional campaign.

v In the second and third year, the sales are expected to grow 5% per year.

v Cost of goods sold is assumed to be 70% of sales

v Utilities expenses are expected to change according to situation.

v In the first 3 months advertisement expenses are assumed to 150,000 PKR then 100,000 PKR for next 6 months and 50.000 PKR for the next three 3 months.

v Fire insurance policy amounted to 10,000 PKR will be taken for safety purposes.

v Interest on bank loan will be every month and interest rate is assumed to be 13% as the KIBOR.

v Tax rate is 5%.

v Goods can be purchased on credit so account payables can be generated.

v Loan from bank will be paid in 4 years with the installment of 5, 00,000 PKR each year.

v Owner’s equity is 30, 00,000 PKR and each year profit will be added.

INVESTMENT REQUIRED

Investment Rs.50, 00,000

SOURCES:

1. Equity Rs.30,00,000

2. Debt financing through bank Rs.20, 00,000.

INCOME STATEMENT 2010

	Jun-10	Jul-10	Aug-10	Sep-10	Oct-10	Nov-10
Sales	1,500,000	1,530,000	1,560,600	1,591,812	1,623,648	1,656,121
Cost of goods sold	1050000	1071000	1092420	1114268.4	1136553.768	1159284.843
Gross profit	450,000	459,000	468,180	477,544	487,094	496,836
Operating expenses
Salaries	68000	68000	68000	68000	68000	68000
Utilities	20000	20000	20000	20000	20000	20000
Rent expenses	20000	20000	20000	20000	20000	20000
Advertisement	150,000	150,000	150,000	100,000	100,000	100,000
Insurance	10,000	10,000	10,000	10,000	10,000	10,000
Office expenses	8000	8000	8000	8000	8000	8000
Total Operating expenses	276,000	276,000	276,000	226,000	226,000	226,000
Earning before interest and tax	174,000	183,000	192,180	251,544	261,094	270,836
Interest expense	21,667	21,667	21,667	21,667	21,667	21,667
Earning before tax	152,333	161,333	170,513	229,877	239,427	249,169
Tax @ 5%	7616.65	8066.65	8525.65	11493.83	11971.3736	12458.46807
Net profit	144,716	153,266	161,987	218,383	227,456	236,711

	Dec-10	Jan-11	Feb-11	Mar-11	Apr-11	May-11
Sales	1,689,244	1,723,029	1,757,489	1,792,639	1,828,492	1,865,061
Cost of goods sold	1182470.54	1206119.951	1230242.35	1254847.197	1279944.141	1305543.024
Gross profit	506,773	516,909	527,247	537,792	548,547	559,518
Operating expenses
Salaries	68000	68000	68000	68000	68000	68000
Utilities	20000	20000	20000	20000	20000	20000
Rent expense	20000	20000	20000	20000	20000	20000
Advertisement	100,000	100,000	100,000	50,000	50,000	50,000
Insurance	10,000	10,000	10,000	10,000	10,000	10,000
Office expenses	8000	8000	8000	8000	8000	8000
Total operating expenses	226,000	226,000	226,000	176,000	176,000	176,000
Earning before interest and taxes	280,773	290,909	301,247	361,792	372,547	383,518
Interest expense	21,667	21,667	21,667	21,667	21,667	21,667
Earning before tax	259,106	269,242	279,580	340,125	350,880	361,851
Tax	12955.3044	13462.07752	13978.98607	17006.23279	17544.02445	18092.57194
Net profit	246,151	255,779	265,601	323,118	333,336	343,759

INCOME STATEMENTS 2012, 13, 14

	May-12	May-13	May-14
Sales	3,349,382	6015009	10802092
Cost of goods sold	2344567.4	4210506.3	7561464.4
Gross profit	1,004,815	1,804,503	3,240,628
Operating expenses
Salaries	70000	72000	74000
Utilities	21000	22000	24000
Rent expense	25000	30000	35000
Advertisement	50000	50000	50000
Insurance	10000	10000	10000
Office expenses	8000	8000	8000
Total operating expenses	184000	192000	201000
Earning before interest and taxes	820,815	1,612,503	3,039,628
Interest expense	21667	21667	21667
Earning before tax	799,148	1,590,836	3,017,961
Tax	39957.38	79541.785	150898.03
Net profit	759,190	1,511,294	2,867,063

BALANCE SHEET 2011

ASSETS	AMOUNT	LIABILTIES	AMOUNT
CURRENT ASSETS		CURRENT LIBILITIES
BANK	368751
CASH	700000	A/P	200000
INVENTORY	200000	BANK LOAN
FIXED ASSETS		2000000
EQUIPMENTS	700000	LOAN PAYMENT 500000
FURNITURE	200000		1500000
		EQUITY	500000
FIXTURE	250000	NET PROFIT	343759
TOTAL	2543759		2543759

BALANCE SHEET 2012

ASSETS	AMOUNT	LIABILTIES	AMOUNT
CURRENT ASSETS		CURRENT LIBILITIES
BANK	500000
CASH	300000	A/P	300000
INVENTORY	500000	BANK LOAN
FIXED ASSETS		1500000
EQUIPMENTS	600000	LOAN PAYMENT 500000	1000000
FURNITURE	185000
		EQUITY	788849
FIXTURE	250000	NET PROFIT	759190
TOTAL	2335000		2335000

BALANCE SHEET 2013

ASSETS	AMOUNT	LIABILTIES	AMOUNT
CURRENT ASSETS		CURRENT LIBILITIES
BANK	400000
CASH	200000	A/P	100000
INVENTORY	300000	BANK LOAN
FIXED ASSETS		1000000
EQUIPMENTS	500000	LOAN PAYMENT 500000	500000
FURNITURE	1511294
		EQUITY	200000
FIXTURE	240000	NET PROFIT	1511294
TOTAL	2311294		2311294

Cash Flow OF SIMZA PET CARE

PROJECTED CASH FLOW FOR THE YEAR 2010

Net profit 13, 6, 8670

Add: Depreciation --------

Less: Increase in current assets

Inventory 3, 00,000

Prepaid 5, 00,000

Add: decrease in current assets

Account receivable -

Prepaid -

Add: Increase in current liabilities

Rent 2, 40,000

Creditors 2, 00,000

Less: Increase in current liabilities

Rent -

Creditor -

Loan 5, 00,000

Less: repayment -

Owner Equity 5, 00,000

TOTAL 7,00,000

Operational Plan

At the entrance, the customer will be received by the receptionist, and will pay checkup fee. Then the receptionist will ask about the specification regarding pet. There will be three options for the customer:

1. Is He/She here for the medication of pet?

2. Is He/She here for the sale/purchase of pet?

3. Is He/She for the grooming of the pet?

1) If the customer is willing for the medication/surgery then the receptionist will call the assistant to come and receive the pet and provide the pet first aid before the doctor arrival. After that doctor will come and check up the pet and suggest medication. In case of the surgery the doctor will call the assistant and ask to take the pet to Operation Theater. Doctor will operate the pet and charge the operation fee. After that the customer will go to the medical store and get the medication after making payment. After that customer will go to his/her home.

2) In case of sale or purchase of pet the receptionist will call the concerned person to handle this task. If the customer wants to sale the pet(s), he will be paid and on the other hand same is the case with purchase of pet(s).

3) If the customer is willing to wash or bath his/her pet(s), the receptionist will call the concerned worker to perform this activity, after that the customer will pay the service charges to the desk.

Pet sitting

• Provide food and water.

• Provide personalized love, attention and exercise.

• Maintain pet’s routines in their own home environment.

• Provide security and comfort.

• Special attention and medications for sick, injured or senior pets is one of the many benefits of having an in-home pet care specialist.

Pet Grooming

• Grooming is more than just an attractive hair-do.

• It includes the following as well:

• A wide variety of grooming services and packages to fit every pet's needs

• Professional Pet Stylists who are safety-certified and trained in all areas of care

• Flexible appointment times—our salon is open 7 days a week with day and evening hours

• State-of-the-art equipment

• Safety standards that are set as our number one priority

• A basic shampoo; blow dry; 15-minute brush; nail trim; ear cleaning; scissoring feet; shaving pads.

• Teeth Brushing-Cleans teeth and freshens breath for a healthy smile.

• Spot-On Treatment-A monthly treatment that helps prevent fleas & ticks from returning.

• A monthly treatment that helps prevent fleas & ticks from returning.

• Nail-grinding-Reduces scratches on hardwood floors, furniture and you.

• Ear Cleaning-Reduces build-up and helps prevent infection

• Nail Polish- An application of pet-safe nail polish that's just for fun

FLOW OF ORDER:

We will purchase medicines and accessories regarding pets directly from Lahore and surgical instruments from Karachi. In our venture there is no concept of wholesaling and retailing activities.

Our suppliers:

Medication suppliers address:

PEARL Pharmaceuticals 204, street No. 1 industrial area Islamabad.

Surgical instruments:

Ghazali brothers Karachi Pakistan.

AKHAI Calenika Karachi Pakistan.

Assessment of Risk:

In this phase we assess or evaluate all the risks related to our venture and then we will move towards the action plans to overcome these risks.
There are three important components regarding assessment of risks, which are mentioned below.

Evaluation of Weaknesses of Business:

Ø Small Target Market

Ø No Heavy Investment

Ø Lack of Industry Information

Advancement of Technology:

We tend to get any latest technology regarding surgical instruments and equipments, so we have no risk in relation to the new technology.

CONTINGENCY PLAN

The following steps are general guidelines for creating contingency plans:

· As we are new in this business so we may undergo risks and returns. As we have no competitors in the market so it’s our advantage and opportunity but if we tend to project situation we can face strong competitors, it will be great risk for our venture.

· On the other hand, if our marketing activities and promotional campaigns will not be effective and attractive, we may suffer so many sever outcomes.

Action Plan

· If there is any discrepancy regarding marketing activities then we will reshape our marketing activities and promotional campaign.

· As we have debt financing so we have to pay monthly interest payments, if our sales in the start of the business will not sufficient for the purpose to pay off all the expenses so we have enough amount as a reserve in business to pay off monthly expenses as well as interest payments.

o Formulate an action plan

o Decide if and when to activate our plan

o Communicate the plan

o Test our plan

o Treat our contingency plan as an evolving process

Harvest Strategy

· Transfer of Assets

· Continuity of Business Strategy

· Identify successor

1. Transfer of Assets:

When we will want to liquidate our business then we will hand over our all the assets of our business to those people who will be willing to buy our venture.

2. Continuity of Business Strategy

When there is no any one willing to acquire our venture then we will have to continue our venture by adopting diversification strategy because we have to survive in the business environment at any cost. Then we will go to veterinary health business.

3. Identify Successor:

In such circumstances, when we will want to hand out our business then we will identify eligible successor who will be responsible to continue all the operation of our business.