How to make a company logo

How to make a company logo

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Introduction
People know your business means, well, business better when you have a well-designed logo. A company logo leaves an image of credibility in the eyes of customers and colleagues. A company logo must also show your company's personality. It will also be one of the deciding factors whether people will decide to get your services. Logos are used for everything from your company's website, brochure, invoices, stationary, and calling cards, basically everywhere. Your company logo will distinguish you from the competition.
When you give someone a brochure or a business card they immediately judge your business. One element of that is your logo. So a person can tell if you're a fun company or a serious one or thorough or professional. This is why your company logo should really be reflective of your company's identity. Creating an effective logo and make a home business seem like a big endeavor or in the other side of things a bad logo can destroy an established business.

Tips for creating Logo
Here are tips to help you create a great logo for your business.
1. Choose what kind of logo you want
a) Business name only
b) Business name + picture or icon
2. Decide on your business personality so that your logo reflects your company's persona. If you're an advertising firm you want it fun and creative with colors or a witty icon. Can you imagine a J.P Morgan company type having a 'fun' colorful logo?
3. Choose a key image. What icon do you want to represent you? If you have a pet grooming company you can choose a iconize dog and cat or a cartoon type of graphic. Everything should be relatable to your company.
4. The font is also important in representing your company so choose the one that suits it.
5. Checkout online websites that offer logo templates.

6. Questions to ask you when deciding should be:
a. Is the color right and not difficult to read?
b. Does your image congest or crown the logo name?
c. Is the font and the font size readable when you put it on business cards, brochures, etc
7. be realistic, your logo must not be too fancy. It should represent your company.

8. Places to include your logo:
a. Business card
b. Letterhead
c. Advertisements
d. Email
e. Billboards
f. Phone book listing
g. Newsletter
9. Never copy another logo. You want the logo to distinguish you.
10. If you need a good camera to take photos for your company logo's image checkout

Things you need to consider when creating your business logo
If you're starting a new business, there are many things you need to do and one of the most important is creating a business logo that speaks of what your business stands for. A business logo is definitely more than something you put on your letterhead or on the banners of your web pages. A logo is something represents you and your business and the principles it stands for. Definitely, it's is going to affect your brand, especially when you're still establishing it in your market. Obviously, it will bring good or bad effects depending on how you design it.
The question is, what are the things you need to consider when creating your business logo?
Because humans are usually visual appreciators, you need a logo that is pleasing to the eye. Pleasing means good color combinations, nothing too loud and nothing too soft not to be noticed. If you want to include text in the design, make sure the message truly speaks of your business and what you represent. The fonts should also be clear enough to be read conveniently by people without having to squint their eyes. Although the design itself is important, a fancy layout is usually discouraged as it somehow connotes a lack of professionalism unless you're in a business that thrives on graphical creativity.


Another essential ingredient of a good logo is uniqueness. If you want your business to be known, you have to let it be known for what it is and not for a resemblance it may have to another logo that is already well-known.
On a technical aspect, scalability is very important. Most probably, you'll be putting your design on a variety of things that may not be similar size. You'll want your logo on your letterhead, your tarpaulin, and your web pages and on your business card. If you have a logo that is not scalable, it tends to pixilated when you have to affix it on a very large surface. This is why you need to have it designed by a professional who knows the proper techniques to make that emblem look good wherever it is needed.
Primary Identity for your Business
A company logo design creates the primary identity of your business and it should be designed in a way to represent the attitude and nature of the business in the best possible way. A logo designs should not be "dated" and should always have a fresh and contemporary look. Also while deciding on the logo you should consider where and how you are going to use it. Depending on the various mediums on which you are going to put the logo, the color and nature of the logo should be chosen. Also, a logo design can have a long term cost impact, for example having a four color logo can cost very high when you need to print it on your business cards and corporate stationary. Logo design is one of your most important business decisions that are sure to have a great impact on your business for its lifetime.

Simplicity is the Key
Do not go for a complicated design, always remember a logo is not a piece of art but it is a symbol for your corporate identity. Complicated designs are difficult to remember and are not easily recognized. Also, if you ever require a miniature version of your logo, say to put on some gift items like pen or coffee mug, it will loose the clarity and look like a colored blob.
Use Less Colors
Even if your logo design company does not charge you more for using more colors, always restrict your choice to a maximum of three colors. Using more colors can make the logo look good on the web but how would it look when you are sending a fax with the logo in black and white? Besides, the more colors you use for logo the more will be your printing cost.
Use Regular Fonts
Though some fancy fonts might look good on your company logo try to keep your font choice as close to the regular fonts that are commonly available. This makes commercial reproduction and reprint of your logo much easier even if you are using a different printer than the one who actually printed your logo when it was created.
Always Use Vector Graphics
The most important reason for a logo design to be done in vector format is that vector graphics can be re sized without any loss of clarity or image quality. A company logo design is used for varied purpose like in business cards and corporate stationery, websites, signage etc and in each of these you would require a different size of the logo. To meet this requirement, it is essential that the logo be created as a vector graphics in some vector software application like Adobe Illustrator or Macromedia Freehand. Logos done in software like Adobe Photoshop would loose quality and stretched once the image is enlarged.
Trademark and Registration
Now that you have got the company logo designed it is always wise to get it registered and trademarked to ensure that the logo is protected from any sort of plagiarisms. Most logo design companies would transfer their complete copyright on the design to the buyer; however, it is advisable that you ask your logo designer to confirm on this point.

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing. Corporate Logo Design,

Conclusion

A corporate logo should inspire recognition, trust and admiration for an organization. It is not a brand in itself. A company is brand and the trademark is the one which represents this brand image of the enterprise. It represents an organization in the marketplace. A trademark is instrumental in reflecting a commercial brand of the company.

An entrepreneur can convey the image of his enterprise through the designing of the corporate logo. The design should communicate the nature and vision of the organization. Therefore, by using different elements which you can design for creating an effective and impressive logo.